Digital Marketing

 

 

Start 14th August 2020
Course Duration 45 Days
Class Monday – Saturday
Seats Available 15 Per Batch
Total Classes 100
Timings 10am- 11am & 06 pm-08 pm

 

Digital Marketing is a process of reaching your right targeted audience in more ways to attract, Engage & Convert the customers. Digital Marketers use Digital Channels like Search Engines, Social Media, Email Marketing, Online Advertising, Affiliate Marketing, and Influencer Marketing to create awareness, influence consideration and eventually drive profitable actions.

A Certified Digital Marketing Course in Hyderabad serves as a building block to edify on Digital Marketing methodologies. We give both classroom training and online training. The Main Objective of this program gives fully fledged training by real-time experts with real-time scenarios.

We Coach on the following key modules – Digital Marketing Basics, SEO (Search Engine Optimization), SMM (Social Media Marketing), SEM (Search Engine Marketing), Google Ad words/PPC (Pay Per Click), Google Analytics etc. Job Assistance oriented program is provided to the students to acquire best job opportunity in the Top MNC’s. We give the extensive Digital Marketing Training to improve the knowledge skills.

Course Description

A Digital marketing course is designed to educate you the digital marketing eco-system in complete. It includes:
  • Introduction to digital marketing, Website designing and Development
  • Content Marketing and Blogging, SEO (search engine optimization)
  • Google Webmasters Tools, Lead Generation
  • SEM (Search engine marketing), PPC (pay per click)
  • Google Adwords Certification SMM (social media Marketing)
  • Google Business Page Creation, Email Marketing, Mobile Marketing etc..
Professor Experience
Ravi Krishna 10 Years+
Sudha Rani 15 Years+
Kishore Varma 10 Years+

Curriculum

Why Learn with Apex?

Learn from experts with decades of Industry experience
Experience digital marketing learning without any career break
Understand and leverage Digital Marketing like never before in your career
Implement digital marketing skills hands-on in your work or watch your business grow
Learn on the go using state of the art LMS system
Attend classroom sessions for personalized training

Who Should Enroll?

Sales and Marketing professionals
Communication and PR professionals
Branding and advertising teams
Customer relationship management teams
Digital Marketing teams / CXOs
Business Owners & Entrepreneurs
Students & Job Seekers

What do you Learn?

Introduction to Digital Marketing

Introduction to Digital Marketing Concepts

Importance of Digital Marketing in Lead generation

Implementing Strategies for Lead generation

Traditional Marketing Vs Digital Marketing

B2B and B2C Marketing

Website Creation and Planning

Introduction to Websites

Domain registration

Website hosting basics

Types of websites

Introduction to Content Management Systems

Introduction to WordPress

Installation of WordPress

Content Strategy in Websites

Plug-ins & Widgets

Search Engine Optimization (SEO)

History of Search & Introduction to SEO

Search results and positioning/Benefits of search position

Keyword Research & Competitive Analysis

How to create SEO Strategy for your business

SEO Tracking

On Page Optimization

Introduction and principles of search engines

URL structure

Title, Description and Keyword

Image tag(Alt text)

Anchor Text, Anchor Link

Head Tags

Sitemap

Content Optimization

Google Webmaster tools

Off Page Optimization

Link Building

Forum submission

Social bookmarking sites

Directory submission

Article submission

Video submission

Image submission

Social,Local,Mobile (SoLoMo) SEO Strategies

SEO-Friendly Design & Architecture

SEO Site Audit

The Future of SEO

Google WebMaster Tools

Google Dashboard

Search appearance

Search traffic

Google Index

Crawlers

 

Search Engine Marketing(SEO)

Introduction to Pay per click

Strategizing PPC Campaigns

Creating Campaign/Search Campaign Creation

Adgroups and keywords

Keyword Research

Negative Keywords

Adword billing Account and Campaign Structure

Campaign Optimization

Adwords Tools

Landing Pages

Ad formats And Ad guidelines

Ad copy Writing

Conversion Tracking

Conversion Metrics: CPA, CTR

Display Advertising

Display Network Targeting

Quality Score

Bid Management

My Client Center (MCC) Account in Google AdWords

Tracking & measuring ROI of online advertising

Reports and Analysis

Social Media Marketing(SMM)

Introduction to Social media

Content strategy in Social media

Facebook Marketing

Introduction to Facebook marketing

Facebook page creation: its significance

Page Layout

Group creation: its significance

Facebook Business/Brand category

Event Creation

Facebook Content creation strategy

Facebook Aps/Tabs

Facebook top brand case study

Facebook Traffic generation (Leads, likes, shares, comments, recommendations and page
suggestions)

Facebook SEO

Facebook Advertisement and policies

Sponsored posts

Sponsored stories

Sponsored events

LinkedIn

Introduction to LinkedIn

Layout of LinkedIn profile and elements

Connections and guidelines

Creation of LinkedIn company page

Concept of influencers

LinkedIn brand promotion

LinkedIn group creation

LinkedIn marketing strategies

Twitter

Introduction to Twitter Marketing

Creation of Profiles bio

Profile design insights

Profile layouts

Hashtags and its influence

List Creation and its significance

Twitter plug-ins installation

Twitter case study

Twitter Marketing strategies

Google +

Introduction to G+

Significance of G+

G+ lay out

Elements of G+

Creation of Page

G+ Marketing strategies

YouTube

Creating channels

Advertising

Bidding

Plug-in installations

AdSense notifications

Viral sharing

Instagram, Pinterest and Snapchat Marketing

Understanding Instagram, Pinterest and Snapchat

Build Brand Following with Content Strategy

How to Drive Engagement

Optimizing Profile and Best Practices

Influencer Marketing on Instagram

Analytics & Measurement

Instagram Marketing Tool and Ads

Slide share

Scribd

Stumbleupon

Email Marketing

Purpose of E.Mail Marketing

Types of E.Mail Marketing

Creation, design and construction of Landing Pages

Setting up and execution of E.Mail Campaigns

Effective Email Content

Creating bulk emailing campaign

A/B testing, Split testing

Tips for Email Campaign (E.Mail Blasts)

List Building & Management

Using Opt-in,Segmentation of subscribers, Scheduling sending frequency, Blacklisting

Tips on sending emails directly to primary inbox instead of promotional or spam folder

Advanced Tracking Segments

E Mail marketing Analytics and reporting

Top email marketing software’s list – Mailchimp etc.

Monitoring Email Spam

Marketing Automation

Web Analytics

Overview of Google analytics

Setting up Google Analytics account

Google analytics structure

Monitoring bounce rate

Tracking conversions

Monitoring traffic sources

Monitoring visitors behavior

Measuring and Monitoring metrics

Setting up Dashboards

Importance of goals and conversions

Integrating adwords,adsense and analytics account

Web analytics Reports

Inbound Marketing

Introduction to Inbound Marketing

How to attract potential customers

Identifying the right Set of Engagement Magnets for your Business

Effectiveness of Various Engagement Magnets

Conversion of prospects to leads by emails

Audience Aggregation, Benefits of Audience Aggregation

How to do Audience Aggregation Through Emails

What are Landing Pages ? Why do we need Landing pages?

Conversion Oriented Landing Page Design

Critical Concerns to Address on Landing Page

Conversion Optimization

Conversion Optimization Patterns

Patterns for Engaging Website Visitors

Pop-Ups & Call to Action(CTA)

Lead Nurturing with Drip Email Marketing and Implementation

Frequently Asked Questions

Who should enroll for the course?

Any professional working in the IT industry or a fresh graduate or a job seeker may enroll for course to upskill themselves and be a part of the fastest growing industry.

Do you provide placement assistance?

Yes, we have very strong corporate tie ups, the organizations would reach out to us as and when the job openings comes up. Our dedicated placement cell would assist all of our students in preparing the resumes, interview preparation and support them for the placement.

  • Get Certified at the Best Digital Marketing Institute in Hyderabad.
  • Get trained from Industry Expert.
  • Digital Marketing Classroom and Online Training.
  • Top Rated Curriculum.
  • Best Practice and Interactive Sessions.
  • Real-time projects with 100% Job Assistance.

Enroll now as an Instructor