Digital Marketing is a process of reaching your right targeted audience in more ways to attract, Engage & Convert the customers. Digital Marketers use Digital Channels like Search Engines, Social Media, Email Marketing, Online Advertising, Affiliate Marketing, and Influencer Marketing to create awareness, influence consideration and eventually drive profitable actions.

A Certified Digital Marketing Course in Hyderabad serves as a building block to edify on Digital Marketing methodologies. We give both classroom training and online training. The Main Objective of this program gives fully fledged training by real-time experts with real-time scenarios.

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We Coach on the following key modules - Digital Marketing Basics, SEO (Search Engine Optimization), SMM (Social Media Marketing), SEM (Search Engine Marketing), Google Ad words/PPC (Pay Per Click), Google Analytics etc. Job Assistance oriented program is provided to the students to acquire best job opportunity in the Top MNC’s. We give the extensive Digital Marketing Training to improve the knowledge skills.

Course Description

A Digital marketing course is designed to educate you the digital marketing eco-system in complete. It includes:

• Introduction to digital marketing, Website designing and Development.
• Content Marketing and Blogging, SEO (search engine optimization).
• Google Webmasters Tools, Lead Generation.
• SEM (Search engine marketing), PPC (pay per click)
• Google Adwords Certification SMM (social media Marketing)
• Google Business Page Creation, Email Marketing, Mobile Marketing etc..

 

Professor	Experience
Ravi Krishna	10 Years+
Sudha Rani	15 Years+
Kishore Varma	10 Years+

Curriculum

Why Learn with Apex?

• Learn from experts with decades of Industry experience
• Experience digital marketing learning without any career break
• Understand and leverage Digital Marketing like never before in your career
• Implement digital marketing skills hands-on in your work or watch your business grow
• Learn on the go using state of the art LMS system
• Attend classroom sessions for personalized training.

 

Who Should Enroll?

• Sales and Marketing professionals
• Communication and PR professionals
• Branding and advertising teams
• Customer relationship management teams
• Digital Marketing teams / CXOs
• Business Owners & Entrepreneurs
• Students & Job Seekers

 

What do you Learn?

Introduction to Digital Marketing

• Introduction to Digital Marketing Concepts
• Importance of Digital Marketing in Lead generation
• Implementing Strategies for Lead generation
• Traditional Marketing Vs Digital Marketing
• B2B and B2C Marketing

Website Creation and Planning

• Introduction to Websites
• Domain registration
• Website hosting basics
• Types of websites
• Introduction to Content Management Systems
• Introduction to WordPress
• Installation of WordPress
• Content Strategy in Websites
• Plug-ins & Widgets

Search Engine Optimization (SEO)

• History of Search & Introduction to SEO
• Search results and positioning/Benefits of search position
• Keyword Research & Competitive Analysis
• How to create SEO Strategy for your business
• SEO Tracking

On Page Optimization

• Introduction and principles of search engines
• URL structure
• Title, Description and Keyword
• Image tag(Alt text)
• Anchor Text, Anchor Link
• Head Tags
• Sitemap
• Content Optimization
• Google Webmaster tools

Off Page Optimization

• Link Building
• Forum submission
• Social bookmarking sites
• Directory submission
• Article submission
• Video submission
• Image submission
• Social,Local,Mobile (SoLoMo) SEO Strategies
• SEO-Friendly Design & Architecture
• SEO Site Audit
• The Future of SEO

Google WebMaster Tools

• Google Dashboard
• Search appearance
• Search traffic
• Google Index
• Crawlers

 

Search Engine Marketing(SEO)

• Introduction to Pay per click
• Strategizing PPC Campaigns
• Creating Campaign/Search Campaign Creation
• Adgroups and keywords
• Keyword Research
• Negative Keywords
• Adword billing Account and Campaign Structure
• Campaign Optimization
• Adwords Tools
• Landing Pages
• Ad formats And Ad guidelines
• Ad copy Writing
• Conversion Tracking
• Conversion Metrics: CPA, CTR
• Display Advertising
• Display Network Targeting
• Quality Score
• Bid Management
• My Client Center (MCC) Account in Google AdWords
• Tracking & measuring ROI of online advertising
• Reports and Analysis

 

Social Media Marketing(SMM)

• Introduction to Social media
• Content strategy in Social media

Facebook Marketing

• Introduction to Facebook marketing
• Facebook page creation: its significance
• Page Layout
• Group creation: its significance
• Facebook Business/Brand category
• Event Creation
• Facebook Content creation strategy
• Facebook Aps/Tabs
• Facebook top brand case study
• Facebook Traffic generation (Leads, likes, shares, comments, recommendations and page suggestions)
• Facebook SEO
• Facebook Advertisement and policies
• Sponsored posts
• Sponsored stories
• Sponsored events

LinkedIn

• Introduction to LinkedIn
• Layout of LinkedIn profile and elements
• Connections and guidelines
• Creation of LinkedIn company page
• Concept of influencers
• LinkedIn brand promotion
• LinkedIn group creation
• LinkedIn marketing strategies

Twitter

• Introduction to Twitter Marketing
• Creation of Profiles bio
• Profile design insights
• Profile layouts
• Hashtags and its influence
• List Creation and its significance
• Twitter plug-ins installation
• Twitter case study
• Twitter Marketing strategies

Google +

• Introduction to G+
• Significance of G+
• G+ lay out
• Elements of G+
• Creation of Page
• G+ Marketing strategies

YouTube

• Creating channels
• Advertising
• Bidding
• Plug-in installations
• AdSense notifications
• Viral sharing

Instagram, Pinterest and Snapchat Marketing

• Understanding Instagram, Pinterest and Snapchat
• Build Brand Following with Content Strategy
• How to Drive Engagement
• Optimizing Profile and Best Practices
• Influencer Marketing on Instagram
• Analytics & Measurement
• Instagram Marketing Tool and Ads
• Slide share
• Scribd
• Stumbleupon

 

Email Marketing

• Purpose of E.Mail Marketing
• Types of E.Mail Marketing
• Creation, design and construction of Landing Pages
• Setting up and execution of E.Mail Campaigns
• Effective Email Content
• Creating bulk emailing campaign
• A/B testing, Split testing
• Tips for Email Campaign (E.Mail Blasts)
• List Building & Management
• Using Opt-in,Segmentation of subscribers, Scheduling sending frequency, Blacklisting
• Tips on sending emails directly to primary inbox instead of promotional or spam folder
• Advanced Tracking Segments
• E Mail marketing Analytics and reporting
• Top email marketing software's list - Mailchimp etc.
• Monitoring Email Spam
• Marketing Automation

 

Web Analytics

• Overview of Google analytics
• Setting up Google Analytics account
• Google analytics structure
• Monitoring bounce rate
• Tracking conversions
• Monitoring traffic sources
• Monitoring visitors behavior
• Measuring and Monitoring metrics
• Setting up Dashboards
• Importance of goals and conversions
• Integrating adwords,adsense and analytics account
• Web analytics Reports

 

Inbound Marketing

• Introduction to Inbound Marketing
• How to attract potential customers
• Identifying the right Set of Engagement Magnets for your Business
• Effectiveness of Various Engagement Magnets
• Conversion of prospects to leads by emails
• Audience Aggregation, Benefits of Audience Aggregation
• How to do Audience Aggregation Through Emails
• What are Landing Pages ? Why do we need Landing pages?
• Conversion Oriented Landing Page Design
• Critical Concerns to Address on Landing Page
• Conversion Optimization
• Conversion Optimization Patterns
• Patterns for Engaging Website Visitors
• Pop-Ups & Call to Action(CTA)
• Lead Nurturing with Drip Email Marketing and Implementation

 

Frequently Asked Questions

Who should enroll for the course?
Any professional working in the IT industry or a fresh graduate or a job seeker may enroll for course to upskill themselves and be a part of the fastest growing industry.

Do you provide placement assistance?

Yes, we have very strong corporate tie ups, the organizations would reach out to us as and when the job openings comes up. Our dedicated placement cell would assist all of our students in preparing the resumes, interview preparation and support them for the placement.

• Get Certified at the Best Digital Marketing Institute in Hyderabad.
• Get trained from Industry Expert.
• Digital Marketing Classroom and Online Training.
• Top Rated Curriculum.
• Best Practice and Interactive Sessions.
• Real-time projects with 100% Job Assistance.